KV Shooting
30 Sec TVC
Shoot with XBOOM brand ambassador DJ/music producer Hoang Touliver.
LG Xboom
CREATIVE APPROACH
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Feature Hoang Touliver from boredom to addictive DJ who turns the beer street Bui Vien up to nine cloud with Xboom effects.
Localize and bring up Bui Vien to another level – in a studio.
INSIGHT
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Music connects small group of friends to the same vibe
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Most obvious tendency is the group vote/ assign for a hero person having pioneering taste to be an “entertainment alpha”
(DJ of the group/Vocal opinion Leader/ Entertainment hero of the group)
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But at the same time, there is tendency to share the vibe and your playlist with the group of many members of music activist who want to “save the party” with their playlist.
KEY VISUAL
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Hoang Touliver sat on a throne that is made with LG XBOOMS (He is the King of party)
Neon light props and background with silhouettes
Bring the street to the studio
Draft KV
Final KV
Set Design (TVC and KV)
TVC