LG Tet 2020
Viral Clip
Key Visual
Insight
Gender prejudice
Young people believe that everyone should be treated equally, even they are a man or a woman.
On Tet holiday, any small sign letting people think of “gender prejudice” can be over noticed and lead to misunderstanding between the 2 generations.
Creative approach
No more misunderstanding on gender prejudice
for a blissful Tet holiday
Build a New Year situation when a family has misunderstanding about gender prejudice. TV OLED LG then will be integrated into the video with skillfully showed AI features. At the end of the video, the tension is solved and all family now can enjoy their truly blissful Tet.
Moodboard
Storyboard
Key visual
Result
KPI: 8m views across digital platform
Reach 22m views | 281% KPI