LGgram
This year, to highlight LG gram features of ultra-lightness, long lasting battery &
high performance, & to gain more attention to LG gram as a lifestyle & dynamic
brand for young people, we want it to be more FUN & DISTINCTIVE in a
beyond-imagination way.
Creative approach
BE FIT, BE gram
Being FIT is not about being better than someone else.
It is about being better than you used to be. Being fit is not about physical strength, it is also about being in a mental state of health and well-being.
It is the whole new lifestyle for those who seek a healthy & balanced life, the ease of mind but successful role-models.
Art Series
Minimal Design
Clean and flat color background combine with handwritten font
Energetic photos that highlight KOL's personality
Inspiring quotes
Social Posts
Minimal Design
Clean - Clear - Monotone background
Contents with light senes of humor
KOL with gram photos
Lifestyle
Highlight personality and business